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EVP injection moulding

Consumer Buying and Corporate Procurement are Different! Why?

Buying behavior varies greatly between consumers and businesses. That’s because while consumers purchase goods and services for personal use, businesses buy these things either to manufacture other goods or to resell them to other businesses or consumers. It’s no surprise then that the participants, characteristics, influences and the buying processes will be different for both groups.

Corporate Procurement: Simple Points to Streamline the Process

Do you manage the procurement for your company? Do you face challenges in reaching the right buying decision and a win-win relationship with your supplier? These are obviously sophisticated challenges that may not have a single straight-forward “one cap fits all” solution. However, there are some simple things to pay attention to that can really demystify the sophistication.

In this article we’d like to share some of those considerations. Please read on and like and share this post if you find it helpful.


Consumer buying is usually limited to one or two participants, including the final user of the product: Buying groceries and basic home supplies is a one man show.

Corporate buying usually involves multiple participants, such as the final users of the product, influencers who establish the need for certain products, gatekeepers who screen potential suppliers and purchasing managers and senior management who approve the funds for the purchases.

Punch Line: So, persevere and don’t loose it if your choice is not accepted. Even better, always identify stakeholders and include their opinions -even if it’s informally- very early in the procurement process.


The consumer market consists of thousands of customers located in different geographies and with different buying habits. However, their needs are usually the same for the same product: Everybody uses washing machines in the same way, right?!

On the other hand, different businesses might use the same product differently: A retail business might install computers to track its inventory, while a technology company might use them for product research.

Added to that: The corporate buying environment sometimes consists of a few large buyers who specialize in procurement from specific geographic markets.

There is also another point that may influence buying behavior here: Businesses generally form close and long-term relationships with their suppliers; which are sometimes more valuable than getting a 5% discount from a new supplier.

Punch line: Understand the peculiar behavioral nuances at your company early in the procurement process and let those guide you. Beware of falling for your end-consumer instincts when buying for your company. It doesn’t mean if you like a product as an end-consumer, it’s the best option to fulfil the purpose of your company.


The things that influence consumer buying behavior include basic needs, the need to belong to a group, family requirements, occupation, age, economic situation and lifestyle choices. The psychological influences include perception of certain products and brands, beliefs and attitudes.

On the other hand, there are 2 main types of factors that influence corporate buying behavior: environmental and organizational. Environmental factors include: Competitive pressures, technological evolution and changing macroeconomic conditions. Organizational factors include: corporate objectives, policies and procedures.

Punch line: Be sensitive to what your company is sensitive to.

4.The Fourth Difference: THE BUYING PROCESS

The consumer buying process consists of five stages (Please bear with the jargon. That’s how it’s used in the text books): need recognition, information search, evaluation of alternatives, purchase decision and post-purchase outcomes. Marketing stimuli can generate need, which leads to a search for information from different sources. Consumers evaluate alternative products based on brand name, features, quality and price. Possible post-purchase outcomes include delight, satisfaction and dissatisfaction. Critical success factors in the consumer market include quality value and customer service.

Now, the business buying process also starts with need recognition, followed by development of product specifications. The company prepares a request  for proposal to elicit expressions of interest or bids from potential suppliers. It selects one or more suppliers, issues purchase orders and monitors the quality of the products supplied. Critical success factors in the business market include customization capabilities, quality, performance, ease of use and personal relationships.

Punch line: Pre-empt reactions of the different people in this process right at the beginning and act accordingly.




EVP injection moulding

There is a major shake-up occurring in the plastic manufacturing industry. The change is happening remarkably quickly across the world for converters and brands alike. It has been a watershed year for the plastics industry. Globally the noise around plastic pollution has increased, and recently there has been key decisions made by governments, brand owners and the industry at large. But this is not the end for the industry. In fact, most industry players are supporting the proposed initiatives. For the most part industry, governments and civil society are aligned on the desire to see a dramatic reduction in the amount of plastic that ends up as a pollutant.

Trends in how to make plasticware appealing to the environmentally conscious consumer

Step 1

Eliminate the production of unnecessary polluting items or replace them with more environmentally-friendly solutions, i.e. straws, earbuds, plastic fast food containers and plastic cutlery.

Step 2

Move away from necessary, but ‘not easily’ recyclable items. It’s more difficult in cases where the requirements of product protection includes the use of complex barrier films, which make recycling difficult. It also requires collaboration and an openness to innovation

Between the converters who make the material, and the brand owners who demand the use of, or performance that these materials provide.

A good example is the reduction in the use of colors in beverage and home care bottles.

Uncoloured plastic is more valuable in the recycling stream and is more likely to be recycled. Recently in Europe, a number of large plastics converters committed that all the products they produce will be recycled by 2025.

Step 3

Close the circle and ensure that those items that are ‘fit for purpose’ and made from materials that can be recycled (e.g. PET beverage bottles) are actually recycled. This is done by supporting the recycling industry to ensure that recycled items find an end-use market. This includes supporting the recycling financially (e.g. through contributions to EPR (Extended Producer Responsibility) organisations), to purchasing and using recycled material back into the products you produce, or owning and running recycling organisations to ensure the industry remains

Evernu’s Humble Yet Effective Role in Conserving Our Environment

Evolving with the changing times and current trends.

Evernu’s durable, yet economical crockery and cutlery are surely a friendlier alternative to their disposable counterparts, which end up as environment waste after just a single use.

We do our part to mitigate the harm of plastic waste from the environment by recycling it into products like basins, tubs and chairs.

Besides recycling plastic waste, we also source recycled raw material for some of our products.



EVP injection moulding

Injection moulding is a manufacturing process for producing parts by injecting molten material into a mould. Injection moulding can be performed with a host of materials mainly including metals, (for which the process is called die casting), glasses, elastomers, confections and most commonly thermoplastic and thermosetting polymers. Material for the part is fed into a heated barrel, mixed (Using a helical shaped screw), and injected (Forced) into a mould cavity, where it cools and hardens to the configuration of the cavity.

Recent development in plastic injection moulding

Gas-assisted injection moulding

In this form of injection moulding, the typical melted plastic injection is assisted by the injection of pressurised gas into the mould – nitrogen is commonly used for this process. The gas generates a bubble that pushes the plastic towards the ends of the mould. As the bubble expands different sections are filled. There are several forms of moulding used in the plastics industry that are differentiated by the position where the gas is injected when casting the polymer.

More specifically, gas can be injected through a nozzle in the machine, or directly into the mould’s cavity under a constant pressure or volume. Some of these methods are protected by patents; therefore proper licencing agreements should be entered into the use of them.

Foam injection moulding

This technique provides an effective, affordable way to achieve high resistance and rigidity in structural parts. In addition to this advantage, structural foam parts have a superior thermal isolation, a greater chemical resistance, and improved electric and acoustic characteristics. These parts involve a foam core between two layers; this core is obtained by dissolving an inert gas in the resin and allowing it to expand when injecting the gas-plastic solution in the cavity of the mould. This process is used in vehicle panels as an alternative to reduce part weight.

Thin-wall injection moulding

The main technological innovation in this case is related to the end result. A section with very thin walls. The major difficulty of this process is to decide what width the wall should be for it to be considered a ‘thin wall’. As a general rule, when component parts have widths under half a millimetre (1/50th of an inch) they are considered to have thin walls.

The benefits associated with the reduction of the wall’s width are highly appreciated and sought after nowadays.

Multi Component Injection Moulding

Also known as injection over moulding or over injection, since this process involves over moulding a hard or soft polymer over a base material (substrate), which is generally a plastic or metallic component.

Overall, this technology can be defined as the injection of more than one component or material within one same mould and as part of a single process, allowing for the combination of two, three or more materials with different colours, textures and shapes.      

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