There is a major shake-up occurring in the plastic manufacturing industry. The change is happening remarkably quickly across the world for converters and brands alike. It has been a watershed year for the plastics industry. Globally the noise around plastic pollution has increased, and recently there has been key decisions made by governments, brand owners and the industry at large. But this is not the end for the industry. In fact, most industry players are supporting the proposed initiatives. For the most part industry, governments and civil society are aligned on the desire to see a dramatic reduction in the amount of plastic that ends up as a pollutant.